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My Little Pony Friendship is Magic poster

October 10, 2010 – October 12, 2019

My Little Pony: Friendship is Magic is an animated children's television series based on the fourth incarnation of Hasbro's My Little Pony franchise. The series follows a studious unicorn (later an alicorn) pony named Twilight Sparkle (Tara Strong) and her friends, Applejack (Ashleigh Ball), Rarity (Tabitha St. Germain), Fluttershy (Andrea Libman), Rainbow Dash (Ball), Pinkie Pie (Libman), and her dragon assistant Spike (Cathy Weseluck). They travel on adventures and help others around Equestria, solving problems with their friendships.

Animated in Flash, the series aired on Discovery Family(formerly The Hub) from October 10, 2010, to October 12, 2019. Hasbro selected animator Lauren Faust as creative director and executive producer. Faust created deeper characters and adventurous settings, seeking a show resembling how she had played with her toys and incorporating fantasy elements. However, due to hectic production schedules and a lack of creative control, she left the series during its second season.

Friendship Is Magic became one of the highest-rated productions in The Hub's history. Despite its target demographic of young girls, the series attracted an unexpectedly large following of older viewers, mainly adult men, who call themselves "bronies". The series gave Hasbro new merchandising opportunities. A spin-off franchise (My Little Pony: Equestria Girls) was launched in 2013, and ran alongside the series for six years. A feature-length film adaptation based on the television series, My Little Pony: The Movie, was released in October 2017 in the United States. My Little Pony: Pony Life, a spin-off comedy series, premiered on Discovery Family in November 2020.

Storyline[]

In the kingdom of Equestria, its three species of ponies—earth ponies, pegasi, and unicorns—live harmoniously. Twilight Sparkle, a studious unicorn, travels to Ponyville to learn about friendship at the urging of Equestria's ruler (and her mentor) Princess Celestia. Twilight and Spike, her dragon assistant, become close friends with five other ponies: Applejack, Rarity, Fluttershy, Rainbow Dash, and Pinkie Pie. The ponies discover that they represent different facets of friendship, with magical artifacts known as Elements of Harmony. They have adventures and help others in and around Equestria, solving problems in their friendships.

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